Cermaq sells Arctic salmon’s slow-grown qualities

(03/18/19)

Japanese-owned salmon farmer Cermaq is attempting to differentiate its Norwegian product in the market by giving it a new brand name, “True Arctic Salmon”.

Cermaq points out that farming in Norway takes place north of the Arctic Circle, where the water is cold and the salmon takes three or four months longer to reach harvest size, resulting in specific product qualities.

In a press release, the company claimed: “As consumers increasingly pay more attention to the origin of the...................................................................


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